Athlete Sportswear Interior Concept

Model: Sketchup
Render: Enscape
A recent project for an athlete level sportswear brand, designed around clean faceted geometry and warm materiality. This approach aims to help my client direct their upcoming retail ideas in a new and fresh look using minimalist architecture for an inviting customer journey. I used natural wood framing with strong intentional datum lines to feature a strong axial layout for guiding traffic and user experience. To tie the design together, I introduced a central focal element to draw attention into the space. The design's simplicity also emphasies its scalability and flexibility of the materials and colors.